Behaviours
Attitudes
Emotions
UX directly affects your business
Credibility
An excellent user experience means meeting your customers' needs and wants. By delivering on promises, you build user trust and develop credibility.
Credibility
Conversion
Conversion rate measures how many users take the desired action. Good UX design will encourage users to a predetermined end.
Conversion
ROI
Good UX investments enhance customer satisfaction. The loyalty of satisfied customers sets a company apart from the competition.
ROI
Business Goals
The goal of UX is to create optimised solutions for your users, ultimately providing business value for your organisation.
Business Goals
Brand Image
Customer retention depends on the experience customers have with you. An improved user experience makes a lasting impression on a brand's image.
Brand Image
According to Peter Morville a pioneer in the UX field.
A product should be useful to the relevant customers and only brought to market if it has a purpose for it's existence. Useful is subjective. For instance, things can be considered useful if they provide fun or aesthetic value.
A product's usability refers to its ability to help users achieve their end goal effectively and efficiently. Usability can be achieved if a product is both intuitive and seamless in its use.
Findable refers to the idea that a product is easy to find. Positioning and layout can help with navigation. It allows users to locate content or identify what they want to do with specific tasks.
The product must provide value to both the company that creates it and the users who buy or use it. When a product lacks value, its initial success is likely to fade.
Credibility relates to the ability of your product to be trusted by the customer. The information provided allows users to engage with a certain product, increasing user retainability.
Credibility relates to the ability of your product to be trusted by the customer. The information provided allows users to engage with a certain product, increasing user retainability.
Accessibility considers all potential users, ensuring the experience accommodates those with disabilities. This includes who are blind, visually impaired, motion impaired, or learning disabled.
Yes, it’s completely free. Unsubscribe anytime.