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What is UX?

User Experience (UX) focuses on creating the best digital experiences by understanding how people interact and engage with digital devices.
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User Experience refers to a person’s
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Behaviours

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Attitudes

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Emotions

...when using a product or service.

Focus on the user and all else will follow

-Google

The field of UX is wide, multifaceted, and exciting. It influences the goods and services we use every day and has the power to make or destroy a company's or brand's success. The goal is to create products that are easy to use, efficient, and enjoyable for the people who use them. This entails planning the acquisition and integration of the product as a whole, including branding, design, usability, and functional considerations.
What do UXers do?
UX designers are the backbone of any digital product or service. They have the power to shape how people feel about the product and what they do with it. It takes curiosity, an eye for design, and a willingness to learn.
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Talk to the customers and empathise with them
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Identify the right problem for the right customer
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Design a solution, test it and iterate on it

UX directly affects your business

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Credibility

An excellent user experience means meeting your customers' needs and wants. By delivering on promises, you build user trust and develop credibility.

Credibility

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Conversion

Conversion rate measures how many users take the desired action. Good UX design will encourage users to a predetermined end.

Conversion

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ROI

Good UX investments enhance customer satisfaction. The loyalty of satisfied customers sets a company apart from the competition.

ROI

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Business Goals

The goal of UX is to create optimised solutions for your users, ultimately providing business value for your organisation.

Business Goals

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Brand Image

Customer retention depends on the experience customers have with you. An improved user experience makes a lasting impression on a brand's image.

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What are the factors that influence UX?

According to Peter Morville a pioneer in the UX field.

A product should be useful to the relevant customers and only brought to market if it has a purpose for it's existence. Useful is subjective. For instance, things can be considered useful if they provide fun or aesthetic value.

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Usefulness

A product's usability refers to its ability to help users achieve their end goal effectively and efficiently. Usability can be achieved if a product is both intuitive and seamless in its use.

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Usability

Findable refers to the idea that a product is easy to find. Positioning and layout can help with navigation. It allows users to locate content or identify what they want to do with specific tasks.

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Findable

The product must provide value to both the company that creates it and the users who buy or use it. When a product lacks value, its initial success is likely to fade.

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Valuable

Credibility relates to the ability of your product to be trusted by the customer. The information provided allows users to engage with a certain product, increasing user retainability.

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Credible

Credibility relates to the ability of your product to be trusted by the customer. The information provided allows users to engage with a certain product, increasing user retainability.

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Credible

Accessibility considers all potential users, ensuring the experience accommodates those with disabilities. This includes who are blind, visually impaired, motion impaired, or learning disabled.

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Accessiblity
FAQs
How do I become a UXer?
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