What is UX?
User Experience (UX) focuses on creating the best digital experiences by understanding how people interact and engage with digital devices.
User Experience refers to a person’s
Behaviours
Attitudes
Emotions
...when using a product or service.
Focus on the user and all else will follow
The field of UX is wide, multifaceted, and exciting. It influences the goods and services we use every day and has the power to make or destroy a company's or brand's success. The goal is to create products that are easy to use, efficient, and enjoyable for the people who use them. This entails planning the acquisition and integration of the product as a whole, including branding, design, usability, and functional considerations.
What do UXers do?
UX designers are the backbone of any digital product or service. They have the power to shape how people feel about the product and what they do with it. It takes curiosity, an eye for design, and a willingness to learn.
Talk to the customers and empathise with them
Identify the right problem for the right customer
Design a solution, test it and iterate on it
UX directly affects your business
Credibility
An excellent user experience means meeting your customers' needs and wants. By delivering on promises, you build user trust and develop credibility.
Credibility
Conversion
Conversion rate measures how many users take the desired action. Good UX design will encourage users to a predetermined end.
Conversion
ROI
Good UX investments enhance customer satisfaction. The loyalty of satisfied customers sets a company apart from the competition.
ROI
Business Goals
The goal of UX is to create optimised solutions for your users, ultimately providing business value for your organisation.
Business Goals
Brand Image
Customer retention depends on the experience customers have with you. An improved user experience makes a lasting impression on a brand's image.
Brand Image
What are the factors that influence UX?
According to Peter Morville a pioneer in the UX field.
A product should be useful to the relevant customers and only brought to market if it has a purpose for it's existence. Useful is subjective. For instance, things can be considered useful if they provide fun or aesthetic value.
Usefulness
A product's usability refers to its ability to help users achieve their end goal effectively and efficiently. Usability can be achieved if a product is both intuitive and seamless in its use.
Usability
Findable refers to the idea that a product is easy to find. Positioning and layout can help with navigation. It allows users to locate content or identify what they want to do with specific tasks.
Findable
The product must provide value to both the company that creates it and the users who buy or use it. When a product lacks value, its initial success is likely to fade.
Valuable
Credibility relates to the ability of your product to be trusted by the customer. The information provided allows users to engage with a certain product, increasing user retainability.
Credible
Credibility relates to the ability of your product to be trusted by the customer. The information provided allows users to engage with a certain product, increasing user retainability.
Credible
Accessibility considers all potential users, ensuring the experience accommodates those with disabilities. This includes who are blind, visually impaired, motion impaired, or learning disabled.
Accessiblity
How do I become a UXer?
1. Nurture relationships: Join the UX Community
2. Get noticed: Create your UX Profile and even upload your UX Folio
3. Work on a passion project: Use our UX Resource as support
4. Keep in the loop: Subscribe to the UX Newsletter and never miss anything UX related
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